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THE POWER OF MOMENTS by Chip and Dan Heath out Oct. 3!

THE POWER OF MOMENTS by Chip and Dan Heath out Oct. 3!

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.



How significant moments have the capacity to redirect our future endeavors.

“Defining moments shape our lives, but we don’t have to wait for them to happen” write co-authors Chip and Dan Heath (Decisive: How to Make Better Choices in Life and Work, 2013) in their encouraging text, which analyzes the aha instances that have the underestimated ability to change lives. While acknowledging that some moments are naturally more memorable than others, the authors use a wide array of real-life situations as examples to identify the common denominators these meaningful experiences share. Their extensive research brought forth four elements that have the most impact: the elevation of moments using sensory influences, personal insight into our place in the world, pride in the things we do and for the people we love, and the valuable connections made in the business and personal arenas of our lives. An in-depth examination of these four elements makes up the foundation of the narrative, providing a sincere introduction to how readers can shape and improve the peaks in their own experiences. Infused with positivity and enthusiasm, the Heaths believe that whether your keepsakes include love letters, report cards, newspaper articles, or family photos, collectively they all define and represent the strongest and most significant moments in our lives. Using customer experience research, personal stories, professional profiles, and a series of situational “clinics” in which readers can apply the techniques provided, the authors offer simplified input into the process of shaping everyday moments into mightier ones using a wealth of practical strategies. Maximizing the frequency and intensity of these electric instances is the key, the authors insist, to improving life by creating a more satisfying professional and social world, preserving and commemorating one’s milestones, and capitalizing on the opportunities to create them. Readers hungry for a bigger slice of life will find this book valuable.

Heuristic advice and life-affirming direction form a gratifying combination in this motivational handbook.

Early praise for THE POWER OF MOMENTS: 

“The most interesting, immediately actionable book I’ve read in quite a while. I walked away with new ideas for motivating employees, delighting customers, engaging students, and even planning family vacations. If life is a series of moments, the Heath brothers have transformed how I plan to spend mine.”

- Adam Grant, New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B with Sheryl Sandberg



SECRETS WE KEPT by Krystal Sital is "Powerful and heart-wrenching."

SECRETS WE KEPT by Krystal Sital is "Powerful and heart-wrenching."

THE STARTUP WAY by Eric Ries is "a fascinating, supremely useful read"

THE STARTUP WAY by Eric Ries is "a fascinating, supremely useful read"