THE STARTUP WAY by Eric Ries is "a fascinating, supremely useful read"
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.
In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.
Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.
Advanced praise for THE STARTUP WAY
“Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds – not just startups – can be built to learn and adapt. In the pivot-or-perish networked world of 21st century business, this is mission critical reading.”
Reid Hoffman, cofounder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Startup of You.
“A fascinating, supremely useful read. On the foundation of his transformational The Lean Startup, Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale. As he convincingly argues, it is not for every organization – only those that hope to survive and succeed in today’s environment.”
–General Stanley McChrystal